Maybe it’s the “Big Boy” job I retired from. Perhaps it’s my need for having stretch goals that push me to learn and grow as a musician and as a business person (yes i do think of my music work as a business). Whatever it is, I do create a business plan and set goals for myself. Here’s my list of goals for 12String Memories for 2025:
- Learn 20 new songs and add them to my “ready to perform” list.
- Perform 15 of those new songs at a live venue.
- Learn 3 new ukulele songs (as part of the 20 new songs goal).
- Book at least 15 shows.
- Perform at 2 new venues.
- Investigate the possibilities that “Merch” might be able to bring.
- Write at least 2 blog posts per month.
- Increase FB Followers to >200 people.
- Monitor Website hits and continuously improve site with a goal of reaching 1,000 visits.
- Write 2 songs. (I am not, and never have been a writer, but now is the time to try).
So, if you wonder what I’m up to besides performing, you can have a pretty good idea it’s working on these goals (or traveling, or doing work around the house, etc.). I’ll give a wrap up of how I did against these goals in December.
Know that 2025 booking season is off to a great start. All booked shows are shown in the schedule. There are already two new venues booked (St. Julian - Rockford, MI and Fenn Valley Vineyard - Fennville, MI) and I’m in discussions with more.
Stay tuned for the next blog post! In the meantime may you be blessed with the best of everything.
Tom